This Cookie and Pixel Policy explains how aroma360® (“aroma360®”, “we”, “us” or “our”) uses cookies, pixels, and similar technologies in connection with the “” website, the “www.aroma360®.com” website, and any other website we own or control and which posts or links to this Cookie and Pixel Policy (collectively, “Sites”), along with the Hotel Collection and aroma360® mobile applications and any other mobile applications we own or control and which posts or links to this Cookie and Pixel Policy (collectively, “Apps”).

  1. What Are Cookies?

Cookies are small data files placed on your computer or mobile device when you visit a website. Cookies serve different purposes, such as helping us understand how a site is used, letting you navigate between pages efficiently, remembering your preferences, and generally improving your browsing experience.

We use two broad categories of cookies: (1) first-party cookies, served directly by us to your computer or mobile device, which we use to recognize your computer or mobile device when it revisits our Sites; and (2) third-party cookies, which are served by service providers or business partners on our Sites, and can be used by these parties to recognize your computer or mobile device when it visits other websites. Third-party cookies can be used for a variety of purposes, including site analytics, advertising, and social media features.

  1. What Types of Cookies Do We Use on the Sites?

On the Sites, we use cookies and other tracking technologies in the following categories described in the table below.



Who serves the cookies

How to control them


These cookies are used by advertisers to collect information about how you use our Sites and other websites over time. These companies use this information to show you ads they believe will be relevant to you within our Service and elsewhere, and to measure how the ads perform.



Sailthru Horizon


Bounce Exchange


See 'your choices' below.


These cookies help us understand how our Service is performing and being used. These cookies may work with web beacons included in emails we send, to track which emails are opened and which links are clicked by recipients.

Google Analytics

Google Analytics uses its own cookies. You can find out more information about Google Analytics cookies here and about how Google protects your data [here]. You can prevent the use of Google Analytics relating to your use of our Sites by downloading and installing a browser plugin available [here].

See 'your choices' below.


These cookies are necessary to allow the technical operation of our Service (e.g., they enable you to move around on a website and to use its features).

Google Tag Manager

See ‘your choices’ below.

Functionality/ Performance

These cookies enhance the performance and functionality of our Sites.


See ‘your choices’ below.

  1. Other Technologies

Our Sites may use other similar technologies to collect information automatically. Other such tools that we, our vendors, and third parties may use include:


  • Flash cookies. Flash cookies generally can be disabled only by accessing Adobe Flash settings (information available here).
  • Server logs. These logs record information about the device, browser, operating system, network, and other resources you use to access our digital services.
  • Web beacons and pixels. These are small electronic images deployed on websites and emails that collect information about how users interact with content. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages or within HTML formatted emails. Pixel tags are used to demonstrate that a web page was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails and to compile statistics about usage of the Sites, so that we can manage our content more effectively.
  • Application software. Software in our mobile and other connected-device applications may collect information about how you interact with our Sites and Apps. For example, we may use third-party software development kits (“SDKs”) in our Apps. An SDK is third-party computer code that may be used for a variety of purposes, including providing us with analytics regarding the use of our mobile applications, integrating with social media, adding features or functionality to our Apps, or facilitating online advertising. SDKs may enable third parties to collect information directly via our Apps.


D. Your Choices

Like many other companies which offer online services to their clients/customers, we use services provided by Google, Meta, and other companies that use tracking technology. One purpose of these services is to provide interest-based ads that are optimized for effectiveness based on inferences about you. Your choices to adjust your preferences for interest-based advertising, and/or opting-out of use of your personal information by these companies for such advertising, include:

  • Opt-out of our interest-based ads through your Hotel Collection or aroma360® account. When you browse our Sites, you may see advertisements tailored to your interests. You can opt-out of receiving these ads through our advertising settings by limiting the use of cookies and similar technologies for such purposes. If you opt-out, you will still see advertisements on our Sites, but they may be less relevant to your interests.
  • Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit
  • Blocking advertising ID use in your mobile settings. Your mobile device settings may provide the functionality to limit the use of the advertising ID associated with your mobile device for interest-based advertising purposes.
  • Using privacy plug-ins or browsers. You can block our websites from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third-party cookies/trackers.
  • Platform opt-outs. The following advertising partners offer opt-out features that let you opt-out of the use of your information for interest-based advertising:
  • Advertising industry opt-out tools. Some of our business partners that collect information about users’ activities on or through the Sites or Apps may be members of organizations or programs that provide choices to individuals regarding the use of their browsing behavior or mobile application usage for purposes of targeted advertising. You can use the following opt-out options to limit the use of your information for interest-based advertising by participating companies:
    • Digital Advertising Alliance:
    • Network Advertising Initiative:
    • European users may opt-out of receiving targeted advertising on websites through members of the European Interactive Digital Advertising Alliance by clicking here, selecting the user’s country, and then clicking “Choices” (or similarly titled link).
    • Users of our Apps may opt-out of receiving targeted advertising in mobile apps through participating members of the Digital Advertising Alliance by installing the AppChoices mobile app, available here, and selecting the user’s choices.
    • We also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms we linked above.

As noted above, if you choose to opt-out of targeted advertisements, you will still see advertisements online, but they may not be relevant to you. Even if you do choose to opt-out, not all companies that serve online behavioral advertising are included in this list, so you may still receive some cookies and tailored advertisements from companies that are not listed.